that uses cocoa fruit juice and cocoa husks to deliver healthy, 100% natural cocoa fruit drinks and foods.
In doing so, we contribute on the one hand to a reduction of the waste of resources and on the other hand to the creation of value in Africa (Ivory Coast).
Our mission is clear: to offer you the full pleasure of Cocoa™. With our products, our corporate strategy and the brand KOKOJOO, we act in a holistic way. In so doing we manage to feed three birds with one scone.
KOKOJOO, our African cocoa fruit innovation, was founded in Germany in 2018. In February 2020, we moved to Switzerland, where we were welcomed with open arms and the necessary support - with respect for African innovations.
It was clear from the beginning that the brand KOKOJOO will serve two objectives. Firstly, the products under the brand should be a tribute to the potential of the cocoa fruit. That's why Dayog developed a brand name that encapsulates the essence of the superfood cocoa: kōkōjoo. The name is a combination of the phonetic script of the English word cocoa: [kōkō] and the French term for joy: joie. It illustrates our mission of transforming the entire cocoa fruit including its "waste products" to spread the joy contained in the cocoa to consumers around the globe.
Secondly, KOKOJOO products are a tribute to Africa, the continent where most of the world's cocoa is grown but least of the world's chocolate is produced and consumed. And where farmers only receive a fraction of the value of their fruits of hard labour and do not benefit from the added value in the production chain. To create a visual language specific to the brand KOKOJOO, Dayog sought inspiration in the West African Bogolan design. The results are the KOKOJOO-glyphs which represent an homage to Africa and to the superfood cocoa. These symbols, unique in their genre, clearly communicate the African roots of our products while emphasizing their uniqueness. At the same time, they educate consumers about the complexity of cocoa processing in order to focus attention on what really matters at KOKOJOO: applying more sustainable and innovative practices.
If you have any questions, please do not hesitate to contact us.
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